What is Panela?
Nela is proud to introduce you to Panela, 100% natural and unprocessed whole cane sugar. Panela is handcrafted by boiling and evaporating sugarcane juice, an artisanal technique that retains nutrients and results in incredible flavor.
Did you know...
“Raw” sugar isn’t really raw?
The natural molasses and nutrients are removed from turbinado and other “raw sugars” when the sugar cane is processed in a factory.
brown sugar: just white sugar in disguise
Brown sugar is usually just refined, bleached white sugar, with the molasses added back in after processing.
Stevia messes with you
Stevia often contains erythritol, a sugar alcohol that can cause bloating and worse.
We are Nela™
Chief Executive Officer
Born and raised in Lima, Peru to an Peruvian/Indian family, Ravi came to the U.S in 2006 and randomly ended up in Baltimore, Maryland. After some time in the finance world, he started travelling the world and working with small businesses to help them improve their finances. Ravi loves to dive, surf and paraglide. He loves his morning cup of coffee with panela!
Countries Visited: Canada, Mexico, Panama, Colombia, Peru, Ecuador, Chile, Argentina, Uruguay,
Brazil, Bolivia, U.K, Russia, India, Thailand, Cambodia, Malaysia, Singapore
Chief Marketing Officer
Rogerio was born in the busy city of São Paulo, Brazil and has worked for over 20 years in the graphic design industry for many large companies, yet Nela has fulfilled his dream of working for himself. After living in England for 4 years and meeting his wife, Paula, Rogerio moved back to São Paulo and had his first son, Pedro. Life took an unexpected turn, and he ended up in Baltimore where he met Ravi and Dan. Together, the team dreamed about bringing panela to the U.S. and now the dream has come true. Outside of Nela, he spends his free time playing the guitar and hanging out with Paula and Pedro.
Countries Visited: Argentina, Peru, Bolivia, Chile, Paraguay, England, Scotland, France, Portugal, Belgium, Italy, Germany, Uganda, USA
Chief Information Officer
Dan’s just American (a native Baltimorean at that, go Ravens!), but LOVES panela in a chocolate chip cookie or in his espresso. He’s an experienced technologist, communications professional and designer. By popular demand, he is again growing out the Tarzan-style hair pictured here.
Countries Visited: Cambodia, Canada, China, Honduras, Laos, Malaysia, Mexico, Spain, Thailand, Vietnam, Brazil
Chief Operations Officer
Natalia is Colombian and truly passionate about panela. She moved to tropical England in 2010 to study English, begin a master’s degree in international criminology (while learning to appreciate ale and complaining about the weather). Years later, after desperately missing panela, she decided to bring the taste of Colombia to Europe. Now, she works hard to enable people to have the sweets and treats that they love, in a natural and healthier way.
CAO (Chief Accounting Officer) & General Finance Counsel
Nancy Barboza is Nela’s CAO (Chief Accounting Officer) & General Finance Counsel. Originally from El Salvador, Nancy is a graduate of the University of Maryland College Park, and a member of ALPFA, the Association of Latino Professionals in Finance and Accounting. She’s passionate about sustainability and of course, any chocolate made with Nela.
Chief of Staff
Sunny was born in Lima, Peru and came to the U.S when he was 10 years old. He has an economics degree from St. Mary’s College of Maryland. A soccer-player his whole life, he captained the varsity St.Mary’s soccer team. At Nela, Sunny serves as the chief of staff and takes care of all of the operational activities in the U.S. – don’t worry, he always stays well hydrated with agua panela lemonade!
Countries Visited: Peru, Germany, Netherlands, France, India
Social Media Director
Nationality: American / Indian
Rohan was born to immigrant parents from India and Uganda and raised in the D.C. metro area.
A student athlete at Southern Vermont College, Rohan plays collegiate basketball and is pursuing a degree in Sports Management. In his free time, he’s usually watching movies playing or listening to music – or dominating on the basketball court (after drinking some panela, of course).